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Marketing Toolkit: Elevate Your Product Training with Custom Courses and Certificates

In today’s competitive business landscape, effective training and certification programs can set a company apart. Whether you’re a small business or a large corporation, providing quality educational content to your clients and customers is crucial. BTSG’s Marketing Toolkit offers a comprehensive solution to meet this need, focusing on custom courses and certificates that can significantly enhance your business operations and customer engagement. Why Custom Courses and Certificates...

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Phishing 2.0: How AI is Amplifying the Danger and What You Can Do

Phishing has always been a threat. Now, with AI, it’s more dangerous than ever. Phishing 2.0 is here. It’s smarter, more convincing, and harder to detect. Understanding this new threat is crucial. A recent study found a 60% increase in AI-driven phishing attacks. This is a wake-up call that phishing is only getting worse. Here’s how AI is amplifying phishing and what you can do to protect yourself.The Evolution of PhishingPhishing began simply. Attackers sent out mass emails. They hoped...

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Unified Smart Homes: How Matter is Setting a New Standard 

Is your smart home turning into a smart mess? Do your smart office devices speak different languages? You’re not alone. The current smart home and office technology landscape is riddled with incompatibility issues. This forces you to juggle several apps and deal with frustrating setup processes. Smart home adoption is skyrocketing. Experts expect household penetration to be 18.9% in 2024. By 2028, that number nearly doubles to 33.2%. But these devices are not only becoming home standards....

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Digital Defense: Essential Security Practices for Remote Workers

The rise of remote work has redefined the modern workplace. Gone are the days of rigid office schedules and commutes. But with this flexibility comes a new set of challenges – cybersecurity threats. Remote work environments often introduce vulnerabilities to your organization’s data and systems.  73% of executives believe that remote work increases security risk. But this doesn’t mean you can’t mitigate that risk. Below, we’ll equip you with essential security practices for remote...

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Tech-Savvy Workspaces: How Technology Drives Office Productivity    

Gone are the days of paper-laden desks and rows of filing cabinets. The modern office is a hub of innovation. Technology plays a starring role in this transformation. The right tech tools can significantly boost your team’s productivity. Including streamlining workflows and fostering collaboration.  Is your company leveraging technology as well as it could? This article dives into the ways technology fuels office productivity. We’ll explore the benefits and provide tips for creating...

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AI Data Breaches are Rising! Here’s How to Protect Your Company  

Artificial intelligence (AI) is rapidly transforming industries. It offers businesses innovative solutions and automation capabilities. But with this progress comes a growing concern: AI data breaches. As AI becomes more integrated into our systems, the risks increase. The data it collects, analyzes, and utilizes becomes a target.A recent study on AI security breaches revealed a sobering truth. In the last year, 77% of businesses have experienced a breach of their AI. This poses a significant...

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7 Important Considerations Before You Buy Smart Home Tech  

Smart homes seem like something straight out of a sci-fi movie. They have lights that respond to your voice commands and thermostats that auto-adjust. Not to mention robot vacuums that clean your floors while you relax.It’s all very tempting. But before you rush out and buy the newest gadget, there are some crucial considerations. Here are 7 essential things to ask yourself before diving headfirst into new smart home tech.1. Does it Solve a Real Problem?Not all smart home devices are created...

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Revolutionize Your Business Strategy with BTSG’s Advanced AI-Powered Marketing Tools

In today’s fast-paced digital world, staying ahead of the competition requires more than just a good product or service. It demands innovative marketing strategies that leverage the latest technologies. Enter BTSG’s advanced AI-powered marketing tools—a game-changer for businesses looking to revolutionize their approach and achieve unprecedented growth. The Power of AI in Marketing Artificial intelligence (AI) has transformed various industries, and marketing is no exception....

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Why Continuous Monitoring is a Cybersecurity Must

Imagine this: you leave your house for vacation. You live in a shady neighborhood but feel confident your locks are secure, but you also don’t checkthem daily. Are they really locked and safe? A tiny crack or hidden weakness could have occurred. It’s a disaster waiting to happen.That’s the risk of neglecting continuous cybersecurity monitoring. Cyber threats are constantly evolving, and traditional security measures are no longer enough. Continuous monitoring acts as your vigilant digital...

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A Simple Guide to the Updated NIST 2.0 Cybersecurity Framework

Staying ahead of threats is a challenge for organizations of all sizes. Reported global security incidents grew between February and March of 2024. They increased by 69.8%. It’s important to use a structured approach to cybersecurity. This helps to protect your organization.The National Institute of Standards and Technology (NIST) created a Cybersecurity Framework (CSF). It provides an industry-agnostic approach to security. It’s designed to help companies manage and reduce their cybersecurity...

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