What are some of the key differentiators that can propel small businesses forward? They include efficiency, productivity, and innovation. Microsoft has expanded the availability of one of its most dynamic tools to SMBs. A tool that can be a real game-changer for growth.Copilot for Microsoft 365 is a powerful new addition to the M365 suite. It was first offered to enterprise customers only. But Copilot is now open to businesses of all sizes. As long as they have Microsoft 365 Business Standard...
Maximizing Business Opportunities with BTSG’s Marketing Toolkit!
Maximize Every Business Opportunity with BTSG’s Missed Call Text-Back Feature! In today’s competitive business landscape, capturing every lead is crucial. That’s why BTSG is excited to introduce the latest innovation in our Marketing Toolkit: the Missed Call Text-Back feature.
What is the Missed Call Text-Back Feature?
Picture this: a potential customer tries to reach your business, but they can’t connect immediately—maybe they’re busy or unsure about making a direct call. In...
Google & Yahoo’s New DMARC Policy Shows Why Businesses Need Email Authentication… Now
Have you been hearing more about email authentication lately? There is a reason for that. It’s the prevalence of phishing as a major security threat. Phishing continues as the main cause of data breaches and security incidents. This has been the case for many years.A major shift in the email landscape is happening. The reason is to combat phishing scams. Email authentication is becoming a requirement for email service providers. It’s crucial to your online presence and communication to pay attention...
Introducing the New Microsoft Planner (Everything You Need to Know)
Calendars, task lists, and project planning are important business tools. Many people use Microsoft’s apps to power these processes. Including Planner, Microsoft To Do, and Project for the web.These tools help keep processes on track and enable task accountability. But they’re separate apps. Switching between apps can be cumbersome. It adds more complexity to a workflow.On average, employees switch between 22 different apps 350 times per day.Microsoft is putting a dent in app overload. The company...
10 Most Common Smart Home Issues (and How to Fix Them)
Back when you were a kid, living in a “smart home” probably sounded futuristic. Something out of Back to the Future II or The Jetsons. Well, we don’t yet have flying cars, but we do have video telephones as well as smart refrigerators and voice-activated lights.But even the most advanced technology can have analog problems. Hackers can get past weak passwords. Bad connections can turn advanced into basic pretty quickly.Have you run into any issues with your smart home gadgets? Not to worry! We’ve...
How to Properly Deploy IoT on a Business Network
The Internet of Things (IoT) is no longer a futuristic concept. It’s rapidly transforming industries and reshaping how businesses operate. IoT is a blanket term to describe smart devices that are internet enabled. One example is smart sensors monitoring production lines. Connected thermostats optimizing energy consumption is another.Experts project the number of connected devices worldwide to continue growing. It’s estimated to rise from about 15 billion in 2023 to 21 billion in 2026.IoT...
Beware of Deepfakes! Learn How to Spot the Different Types
Have you ever seen a video of your favorite celebrity saying something outrageous? Then later, you find out it was completely fabricated? Or perhaps you’ve received an urgent email seemingly from your boss. But something felt off.Welcome to the world of deepfakes. This is a rapidly evolving technology that uses artificial intelligence (AI). It does this to create synthetic media, often in the form of videos or audio recordings. They can appear real but are actually manipulated.People can...
Here Are 5 Data Security Trends to Prepare for in 2024
With cyber threats evolving at an alarming pace, staying ahead of the curve is crucial. It’s a must for safeguarding sensitive information. Data security threats are becoming more sophisticated and prevalent. The landscape must change to keep up. In 2024, we can expect exciting developments alongside persistent challenges.Over 70% of business professionals say their data privacy efforts are worth it. And that their business receives “significant” or “very significant” benefits from those efforts.Staying...
Never Lose A Lead Again with The Marketing Toolkit 2024!
Achieve Your Business Dreams with The Marketing Toolkit 2024: Transform Your Strategies for Success
Are you ready to elevate your business and reach your ultimate goals? The Marketing Toolkit 2024 is designed to revolutionize your processes, enhance efficiency, and help you reach your dream end goal and never miss a lead again! Whether you’re connecting through our website, Facebook, or LinkedIn pages, this toolkit will equip you with the tools and strategies you need to succeed.
What...
Examples of How a Data Breach Can Cost Your Business for Years
In the digital age, data is the lifeblood of businesses. It fuels operations, decision-making, and customer interactions. But there is a dark underbelly of this data-centric landscape. It’s the persistent threat of data breaches.The repercussions of a data breach extend far beyond the immediate aftermath. They often haunt businesses for years. Only 51% of data breach costs occur within the first year of an incident. The other 49% happen in year two and beyond.Image source: IBM’s Cost of...