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The Marketing Toolkit is a MUST HAVE!!

Unveiling BTSG’s Cutting-Edge Marketing Toolkit: A Comprehensive Solution for Business Success in 2024. In today’s fast-paced digital landscape, effective marketing is crucial for businesses to thrive and grow. Recognizing this need, BTSG, a leader in innovative business solutions, has unveiled its latest game-changer: The Marketing Toolkit. This all-in-one platform is designed to revolutionize how businesses approach customer relationship management (CRM) and marketing strategies. A...

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9 Tips for Setting Up AI Rules for Your Staff

Artificial intelligence (AI) is a powerful tool. It can enhance the productivity, efficiency, and creativity of your staff. But AI also comes with some challenges and risks. Businesses need to address and manage these to use AI effectively.Establishing clear and ethical guidelines, or “AI rules,” for staff interaction is essential. Otherwise, you may not know when AI is being used for business data. Employees may also be scared to use AI without direction. This can leave them missing...

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5 Ways to Leverage Microsoft 365’s New AI Innovations

Microsoft 365 has a powerful suite of cloud-based productivity tools. They can help you work smarter and faster. Microsoft has consistently been at the forefront of innovation. M365 was one of the very first all-in-one cloud tools, introduced as Office 365 in 2013. Now, Microsoft and its business tools are at the leading edge of generative AI.The Microsoft 365 platform has been adding some amazing AI innovations. They sit inside tools like Word, Excel, PowerPoint, Teams, and more. If you know...

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How Small Businesses Can Approach Workforce Technology Modernization

Technology plays a pivotal role in driving efficiency, productivity, and competitiveness. For small businesses, workforce technology modernization is both an opportunity and a challenge.Embracing modern technology can empower small businesses. It can help them thrive in a digital era. Yet many of them don’t keep up with modernization. For example, over 30% of small businesses haven’t upgraded systems in 4+ years.Some of the reasons SMBs don’t upgrade their tech include:Limited fundingUnsure how...

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Need to Show the Tangible Value of Cybersecurity? Here’s How

You cannot overstate the importance of cybersecurity. Especially in an era dominated by digital advancements. Businesses and organizations are increasingly reliant on technology to drive operations. This makes them more susceptible to cyber threats.66% of small businesses are concerned about cybersecurity risk. Forty-seven percent lack the understanding to protect themselves. This leaves them vulnerable to the high cost of an attack.Conveying the tangible value of cybersecurity initiatives to...

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How Could Your Business Be Impacted by the New SEC Cybersecurity Requirements?

Cybersecurity has become paramount for businesses across the globe. As technology advances, so do the threats. Recognizing this, the U.S. Securities and Exchange Commission (SEC) has introduced new rules. They revolve around cybersecurity. These new requirements are set to significantly impact businesses.These rules are a response to the growing sophistication of cyber threats. As well as the need for companies to safeguard their sensitive information.Let’s delve into the key aspects of these...

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How Can You Leverage the New MS Teams Payment App?

Are you a small business owner or a freelancer who offers services online? If so, you might be wondering how to get paid by your customers in a fast and convenient way. You might have tried different payment platforms. But they often require you to switch between different apps or websites. This can be time-consuming and confusing.There is now another option to streamline the payment process. Microsoft has launched the Teams Payments app. This is a new feature that allows you to request and receive...

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BTSG Celebrates Katherine Johnson

February is Black History Month, and at BTSG we are taking time to honor and celebrate the achievements and contributions of African Americans throughout history. One individual who deserves special recognition during this month is Katherine Johnson, a brilliant mathematician whose work at NASA shattered barriers and paved the way for future generations. Katherine Johnson was born on August 26, 1918, in White Sulphur Springs, West Virginia. She displayed an early aptitude for mathematics and...

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Beware of These 2024 Emerging Technology Threats

The global cost of a data breach last year was USD $4.45 million. This is an increase of 15% over three years. As we step into 2024, it’s crucial to be aware of emerging technology threats. Ones that could potentially disrupt and harm your business.Technology is evolving at a rapid pace. It’s bringing new opportunities and challenges for businesses and individuals alike. Not all technology is benign. Some innovations can pose serious threats to our digital security, privacy, and safety.In...

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14 Helpful Tips for New Year Digital Decluttering

These days, our lives are intricately woven into the digital fabric. From emails to photos, documents to apps, our devices store tons of information. It’s easy to feel overwhelmed at the sight of an endless inbox or app library.As the new year begins, it’s the perfect time for a digital declutter. A clean and organized digital environment can help you improve your productivity. It also reduces stress. Here are some practical tips to help you declutter your digital space.1. Start with a digital...

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