Skip to main content

Maximizing Business Opportunities with BTSG’s Marketing Toolkit!

In today’s hyper-competitive business landscape, every opportunity counts. That’s why BTSG is proud to introduce the latest addition to our Marketing Toolkit: the revolutionary Missed Call Text-Back feature. Imagine this scenario: a potential customer comes across your business, but for some reason, they can’t connect with you right away. Maybe they’re busy, or perhaps they’re hesitant to make a direct call. In the past, this could have meant a missed opportunity...

Continue reading

Google & Yahoo’s New DMARC Policy Shows Why Businesses Need Email Authentication… Now

Have you been hearing more about email authentication lately? There is a reason for that. It’s the prevalence of phishing as a major security threat. Phishing continues as the main cause of data breaches and security incidents. This has been the case for many years.A major shift in the email landscape is happening. The reason is to combat phishing scams. Email authentication is becoming a requirement for email service providers. It’s crucial to your online presence and communication to pay attention...

Continue reading

Introducing the New Microsoft Planner (Everything You Need to Know)

Calendars, task lists, and project planning are important business tools. Many people use Microsoft’s apps to power these processes. Including Planner, Microsoft To Do, and Project for the web.These tools help keep processes on track and enable task accountability. But they’re separate apps. Switching between apps can be cumbersome. It adds more complexity to a workflow.On average, employees switch between 22 different apps 350 times per day.Microsoft is putting a dent in app overload. The company...

Continue reading

10 Most Common Smart Home Issues (and How to Fix Them)

Back when you were a kid, living in a “smart home” probably sounded futuristic. Something out of Back to the Future II or The Jetsons. Well, we don’t yet have flying cars, but we do have video telephones as well as smart refrigerators and voice-activated lights.But even the most advanced technology can have analog problems. Hackers can get past weak passwords. Bad connections can turn advanced into basic pretty quickly.Have you run into any issues with your smart home gadgets? Not to worry! We’ve...

Continue reading

How to Properly Deploy IoT on a Business Network

The Internet of Things (IoT) is no longer a futuristic concept. It’s rapidly transforming industries and reshaping how businesses operate. IoT is a blanket term to describe smart devices that are internet enabled. One example is smart sensors monitoring production lines. Connected thermostats optimizing energy consumption is another.Experts project the number of connected devices worldwide to continue growing. It’s estimated to rise from about 15 billion in 2023 to 21 billion in 2026.IoT...

Continue reading

Beware of Deepfakes! Learn How to Spot the Different Types

Have you ever seen a video of your favorite celebrity saying something outrageous? Then later, you find out it was completely fabricated? Or perhaps you’ve received an urgent email seemingly from your boss. But something felt off.Welcome to the world of deepfakes. This is a rapidly evolving technology that uses artificial intelligence (AI). It does this to create synthetic media, often in the form of videos or audio recordings. They can appear real but are actually manipulated.People can...

Continue reading

Here Are 5 Data Security Trends to Prepare for in 2024

With cyber threats evolving at an alarming pace, staying ahead of the curve is crucial. It’s a must for safeguarding sensitive information. Data security threats are becoming more sophisticated and prevalent. The landscape must change to keep up. In 2024, we can expect exciting developments alongside persistent challenges.Over 70% of business professionals say their data privacy efforts are worth it. And that their business receives “significant” or “very significant” benefits from those efforts.Staying...

Continue reading

Never Lose A Lead Again with The Marketing Toolkit 2024!

Unlock the Future of Business Success with The Marketing Toolkit 2024: Your Solution to Achieving Your Business Dream Goals! In the fast-paced world of business, overcoming challenges and realizing your vision is essential. Introducing The Marketing Toolkit is your ultimate solution to streamlining operations, boosting efficiency, and elevating your marketing efforts. This all-in-one platform consolidates over $1800 worth of essential software tools, transforming your business and propelling...

Continue reading

Examples of How a Data Breach Can Cost Your Business for Years

In the digital age, data is the lifeblood of businesses. It fuels operations, decision-making, and customer interactions. But there is a dark underbelly of this data-centric landscape. It’s the persistent threat of data breaches.The repercussions of a data breach extend far beyond the immediate aftermath. They often haunt businesses for years. Only 51% of data breach costs occur within the first year of an incident. The other 49% happen in year two and beyond.Image source: IBM’s Cost of...

Continue reading

Eye-opening Insights from the 2023 Annual Cybersecurity Attitudes and Behaviors Report

We are living in an era dominated by digital connectivity. You can’t overstate the importance of cybersecurity. As technology advances, so do the threats that lurk in the online world.Often, it’s our own actions that leave us most at risk of a cyberattack or online scam. Risky behaviors include weak passwords and lax security policies. As well as thinking “This won’t happen to me.” This is why human error is the cause of approximately 88% of data breaches.The National Cybersecurity Alliance...

Continue reading